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The life of an advertiser does not look successful: the work brings income and satisfaction, the beloved woman agreed to get married. But everything collapses in one moment: Kostya's father dies, and on his hands is not only a family business – a manufacturer of women's shoes, but also helpless relatives who are used to the fact that their problems are solved by a man. Kostya is clearly not suitable for the role of "head of the family": he does not devote enough time to his fiancee Sonya and daughter marusa, he does not communicate much with his mother, and even less with his daughter from his first marriage. He is not interested in the family business and does not delve into the business of the company. But the tragedy forces him to grow up: Kostya no longer goes with the flow, but finds the strength to stand at the helm of the company and be a support for all his women.