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After the 39-year—old Mile is abandoned by a sponsor, she decides that she will earn by becoming a blogger - of course, popular. To do this, she hires two 20-year—old girls, Dasha and Varya, who know everything about social media promotion. Mile sets the girls the task of having a million subscribers by the end of the month. Varya and Dasha realize that the task is almost impossible, but Milya convinces them that she is ready for anything and promises a hefty fee. The girls agree, not yet imagining what they are getting into…